Rhetorical Design Analysis
(1) Formal analysisAs a first step, I conducted a formal analysis, the factual description of what is seen in the photographs: I recorded quantitative data by assigning keywords alphabetically for each photograph. These keywords consist of elements seen, location, and photography techniques such as: portrait type, field size, camera angle, aspect ratio, perspective, and depth of field.
Then, I ordered them in alphabetical order in Microsoft Excel and tagged the photos in Adobe Bridge to facilitate searching for specific keywords and identifying the frequency of each. This step allowed the identification of patterns and their frequencies.